Hi, I’m Kelli Holloway and I started this blog on my 30th birthday.

Ok - now that we’ve gotten that out of the way, lol I want to thank you from the bottom of my heart for stopping by! Shortly after graduating from UNC -CH I made the decision to bloom where I was planted and keep my roots in the Raleigh area, where I currently reside with my husband Mike and beautiful baby girl, Zoie Lynn. They’ve not yet signed the release forms, but they will be referenced A LOT on this blog! I work for State Employees’ Credit Union to educate members and the community on financial literacy and I’m also a group fitness instructor (my favorite format to teach is Zumba). All that considered, I want you to know, this section is less about my resume and more about an outward reflection of what’s going on on the inside - mind, body and spirit. God placed the spirit of transparency in my heart and as of late, I wasn’t too sure what to do with it. I’m a living, breathing testimony (in fact - we all are); it is transparency that makes us relatable humans in an over-saturated social media vortex that places a responsibility on us to reach past the facade into a less virtual, more concrete realness. 

So I sat down at my computer, hands to keyboard and could not type a thing. Got up, ate some popcorn (another favorite), cleaned my work space, came back, took a deep breath...still nothing. After a few more failed attempts I didn’t return until now, about 90 days later. In between time I resisted the itch to Google “what makes a good blog?” [emoji eyes] I didn’t want to get into the habit of comparison because as Lara Casey so eloquently states - "Comparison isn’t just the thief of joy, it’s the thief of everything." In the weeks leading up to this launch, in the shower, on the way to work, during hot yoga, cooking in my PJs, I heard over and over a faint yet steady voice say - “You have everything you need.” And that voice was God. I have brilliant friends and classmates all reaching and teaching through different platforms, I decided to celebrate in lieu of comparing and once I did that, there was nothing holding me back. Honestly, one of the most freeing things I’ve ever done. I’ve been blessed to be on the receiving end of a mountain of prayers and coverage over the last 30 years. My mother and father have such a caring deposition of spreading joy and happiness, that I grew up thinking everyone should be as pure-hearted. I'm a carbon copy of my mother's creativity and my father's diligence.  My grandmother taught me how to write prayers and spend quality time with God before I could speak, and that cherished memory was the foundation for a relationship with Jesus. In an effort to preach what I practice, I decided to put some intentional plans/assignments/activities (let’s say 30 for good measure) into the atmosphere for one year (birthday to birthday) and document the lessons and growth that come out of it. Thus - Thirty on Purpose was born!

What you can expect - 

- This is not a fashion or business blog or special skills column. The thoughts I share here are a culmination of honest prayer, opinion and experience. Thoughts will contain reflections on marriage, puppy rearing, meal prepping, purpose driven living, work/life balance, the power of resources, Christian principles, black girl magic and black boy joy, caring for parents, life stages and financial literacy nuggets seasoned with laughter and packaged in a somewhat corny representation of optimism, motivation and genuine love! 

- The goal of this discourse is not to do MORE but to do things that MATTER. God is teaching me, even through this project that plans change in every instance for the better all according to His plan. My word for this year (there will be a future post about the power of words) is Embrace. And this space is the catalyst. 

- A personal challenge threaded in each post for you to do something for yourself and for others! Oh yeah, I forget to tell you, I won’t be the only one doing the heavy lifting! :-)

- And typos, there may be some typos. Don't judge me just laugh through them!

What a journey this will be. Its a frightful yet exhilarating experience because - 1) accountability matters; sharing yields a higher success rate and 2) I’m taking a leap of faith to sow good seeds and cultivate relationships. In fact, if you find interest in any of my adventure plans, by virtue of reading this blog, you’re invited! I’d love to connect, so grab your calendar and let's make something meaningful! This is NOT a bucket list; I don’t believe in those because the connotation suggests the end; and this my friends, is the beginning.